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Wendy's introduces new Orange Dreamsicle Frosty flavor to kick off Spring
View Date:2024-12-23 14:47:15
Wendy’s is making nostalgia a flavor with their latest Frosty.
The fast food chain is introducing their Orange Dreamsicle Frosty inspired by the classic childhood popsicle.
The new sweet item will launch on Tuesday, March 19 and will replace the Vanilla Frosty for a limited time but the beloved chocolate flavor is not going anywhere.
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The seasonal treat will combine the classic sweet orange notes flavor with the smooth vanilla Frosty to form a "dreamy orange cream experience."
"The eye-catching orange color of this delectable treat was inspired by the spring season, and it tastes just as good as it looks," the chain in the news release.
Orange Dreamsicle joins list of seasonal Frostys
With the launch of Orange Dreamsicle Frosty on the first day of spring, the chain has now completed offering a flavor for each season.
The chain has previously released the Strawberry Frosty for the summer, fall's Pumpkin Spice Frosty and winter's Peppermint Frosty.
Wendy's dynamic pricing model to launch next year
Last month, the company announced plans to implement a dynamic pricing model as soon as next year.
In a February earnings call, CEO Kirk Tanner said prices would fluctuate based on factors like time, location and demand. With this change would come new additions like digital menu boards that update prices in real time and menu offers that update based on certain parts of the day.
However, the company rejected the nation that it is implementing "surge-pricing," a strategy commonly associated with ticket sellers and ride sharing apps like Uber.
"We said these menu boards would give us more flexibility to change the display of featured items. This was misconstrued in some media reports as an intent to raise prices when demand is highest at our restaurants," Wendy's said in an emailed statement to USA TODAY on Feb. 27. "We have no plans to do that and would not raise prices when our customers are visiting us most."
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